Everything for your . An AI team to 100x you.
Training, nutrition, check-ins, chat, the client app, billing, marketing and more: 20 modules in one system. Inside it, a team of six AI specialists builds, writes and plans for you.
- 50% beta discount until launch
- We move your clients over for you
- Cancel monthly
- 30 min with Aroldo
Pieces of the app that match the area in the headline: client page, chat, calendar, programs, meals and key figures.
ClientRiskAdherence
TSTobias Schneider Low
AHAnna Hoffmann Low
SWSophie Weber Medium
LMLena Müller Low
NameMacros
Overnight oatsStandard Breakfast10 min 480 kcal • 32P/12F/55C
Chicken rice bowlStandard Lunch25 min 620 kcal • 48P/14F/68C
Baked salmonStandard Dinner30 min 590 kcal • 41P/24F/46C
NamePrimary Muscles
Barbell Row Upper BackLats
Barbell Squat QuadricepsGlutes
Bench Press ChestTriceps
Face Pull Shoulders (side)
Active Clients +72%
1007550250
Jul 14Aug 21Oct 11
Today
I’m at a hotel next week. Does my plan work there?9:12 AM
Sure, I’ll adapt it.9:15 AM
Type a message...
Four of more than 100 tasks your AI team handles for you.
Four examples from STRENUO, played one after the other. Training: you describe a 12-week plan and it stands in the builder with four sessions. Nutrition: you upload your plan as a PDF and the meals and macros are in the plan. StrenuoFlow: you describe what should happen with inactive clients and the flow with six steps is built. Marketing: you give a theme, Kenji suggests four posts, writes them and puts them on the days of the week with a picture.
The complete coaching ecosystem.
Programs, check-ins, client app and billing in one place.
Programs
From a single week to full periodization: build it once, assign it to as many clients as you like.
- The whole progression in one gridEvery exercise across all weeks. Auto-progression fills the ramp.
- Loads as a percentage of 1RMWith top sets, back-offs, RPE and RIR.
- Change the template, pick the clientsYou decide which parts reach whom.
Also included Blocks and deloads Supersets Test days Nutrition plans Grocery list Pause and holiday Import from PDF or photo
Check-Ins
Every check-in on one page, next to what your client actually did that week.
- Numbers, not gut feelingWeight and adherence come straight from the app.
- Everything from one placeReply, plan a call, note, task, comparison.
- On your clients’ rhythmDaily, weekly, or on training and rest days.
Also included Photos and videos Your own questions Daily wellbeing Body measurements Milestones Risk filters
Messages
One thread per client, live, with text, voice, files and video.
- Lands on the phoneEvery message reaches your client as a push.
- Voice messages and filesRecord in the browser, attach files up to 50 MB.
- Check-in and chat in oneYour feedback lands in the same thread.
Also included On every client page Chat window always at hand Screen recordings Filed automatically
Billing
Card payments through your own Stripe account or classic invoices, both in one list.
- Stripe invoices settle themselvesYour client pays by link, booking happens on its own.
- Subscriptions that keep upWeekly to yearly, with pause and cancellation.
- Swiss QR billWith payment slip and Swiss VAT rates.
- Bill your timeMinute packages or live per minute, with a timer.
Also included Time packages and timer VAT rates built in Credit notes Invoice designs with your picture Invoices in 9 languages Billing contacts Cash-flow view E-invoice (ZUGFeRD)
Dashboard
Your start page shows three sides of your business: clients, revenue and workload.
- Nine figures that say somethingCompared with the previous period, over 7, 30 or 90 days.
- Who is waiting, who is missingOpen check-ins by waiting time, clients with nothing booked.
- Your own layoutMove and resize cards and add from eight types.
Also included Clients at risk Upcoming appointments Latest check-ins Week load in hours Quick notes
Clients
Your whole client base at a glance, and a complete profile for every client.
- Needs youOne list per client with everything that is waiting for you.
- Risk and adherence on their ownWorked out per client, against their own rhythm.
- Every client individuallyGoals, availability, tags and their own settings.
Also included This week, plan and history Progress: body, strength and wellbeing Setup in 15 steps Invitation by email Filters and search List or tiles Archive
Calendar
Your calendar for sessions, calls and intro calls, connected to the one you already use.
- Two-way syncWith Google Calendar, Outlook, iCloud and any CalDAV calendar.
- You decide what travelsBusy times only or full details, per calendar.
- Appointments by mouseDrag into the grid, move, pull the edge to extend.
Also included Video call in the appointment Recurring series Group sessions A colour per type Client names stay private
Tasks
Your to-dos and everything that is due for clients, as a list or a board.
- Tasks create themselvesWhen a check-in is overdue or a program is about to end.
- Drag a card, the status changesPending, in progress, completed.
- Straight from the check-inThe task hangs on the client and opens the check-in again.
Also included Priority and due date Categories and tags Several at once From automations Personal to-dos
Notes
Notes on every client, private or shared with them, and your own beside them.
- Shared or privatePer note: your client sees it in the app, or only you and your team.
- Tied to the thing itselfA workout, an exercise, a meal or a check-in.
- Your client can replyThe replies stay with the note.
Also included Ten note types Enhance in one click Your own coloured categories From check-in, workout and call Search by meaning
Library
Four libraries you build everything from: exercises, workouts, meals and foods.
- ExercisesMore than 1,600, plus your own with video.
- WorkoutsReady-made sessions as templates for your programs.
- MealsRecipes for all clients or for selected ones.
- FoodsWith nutritional values per 100 g, plus supplements.
Files
Your files and every client’s files in one place.
- Upload once, send to manyUp to 200 clients, each gets a copy of their own.
- Everything of a client togetherUploads, check-in photos and chat attachments.
- You decide what your client seesEvery file visible or hidden.
Also included Your own folders Preview for images, video, PDF Search and filters Up to 100 MB per file Your recordings
Calls
Video calls right inside STRENUO, no second tool and nothing to install.
- One link for everyoneAlso for prospects without an account, right in the browser.
- Call nowIt rings in your client’s app.
- Minutes bill themselvesCounted while you are both in the room, as a draft invoice or from a time package.
Also included Keep working during the call Screen sharing Private notes Waiting room Up to 8 participants Recording for notes
Analytics
Load, recovery and progress per client, and your whole business in one overview.
- Readiness every day0 to 100 from HRV, resting pulse, sleep and check-in, against their own baseline.
- Steer the loadACWR with its ideal range, session load and volume.
- Progress over timeStrength, weight, measurements and personal records.
Also included Apple Health and Health Connect What stands out first Performance tests Revenue and capacity
Motivation
Challenges, habits and badges that keep your clients going between sessions.
- Challenges in three formatsLeaderboard, adherence race or team goal. Effort counts, never weight.
- Habits with streaks14 ready-made plus your own, to many clients in one step.
- Breathing and meditationFour breathing patterns built in, plus your own audio.
Also included 46 badges Evening reminders Steps from the wearable 12-week history Anonymous names
Automations
Flows that start by themselves when something happens with a client.
- StrenuoFlow21 triggers, 7 conditions and 12 actions, with branches, loops and A/B tests.
- Acts on the coaching itselfAssigns programs and adjusts their progression.
- 21 ready-made flowsFrom win-backs to birthday notes.
Also included Simple mode or canvas Push, chat and email Send questionnaires A log per client Check-in forms
Forms
Questionnaires for your clients, and forms that turn prospects into clients.
- For your clientsIntake, goals, feedback: by push straight into the app.
- At the right momentTied to a program day or an automation.
- For prospectsA public link with lead score, split test and results.
Also included 12 block types Logic by answer Consent blocks File upload Your own design Import from PDF or photo A/B test for the confirmation email
Video recording
Explain it once on video instead of in ten messages: screen, camera or both.
- Record with nothing to installRight in the browser, up to 30 minutes, with pause.
- Lands in your client’s chatAs a video to play, with a push to their phone.
- Or share it as a linkWith an expiry date, a view count and revoke.
Also included Screen + cam Screen only Webcam only To several clients Watch without login Kept in Files
Marketing
Posts, ads, your website and e-mail in one place.
- Posts for six channelsStraight to Instagram, Facebook and LinkedIn.
- Your website and e-mailOn your own domain, enquiries with their form answers.
- Success storiesFrom your clients' real data.
Also included Ads on Facebook and Instagram
Referrals
Recommend STRENUO to other coaches and earn from everyone who stays.
- 20% for 12 monthsOf what a referred coach pays STRENUO.
- Paid out via StripeIn the currency you earn in, from 20.00.
- Your link, your codeChosen by you, old links keep working.
Also included 30-day trial for referred coaches Personal and team kept apart Website badge For verified coaches Payout history
Client app
The app your clients train in, eat by, check in with and message you from. For iPhone and Android.
- You decide what they seeShow or hide modules per client.
- Training set by setWith a daily overview, a two-minute check-in and streaks.
- Connected to the wristData from Apple Health and Health Connect.
Also included Food diary Grocery list Habits Badges and challenges Chat with you Video calls Notifications in their language
You became a coach to make people stronger. Not to sort check-ins at night, chase invoices and plan posts. That work doesn't disappear. But from today, it isn't yours anymore.
From today, you have a team.
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NoaDaily ops -
AmaraCheck-ins -
LeoTraining -
RaviNutrition -
ElenaMessages -
KenjiMarketing
While you sleep, your team works.
24 hours with your team. Only what you have allowed reaches your clients.
24 hours in the messages from your AI team. In the evening Leo proposes an exercise swap after a message about pain. During the night Kenji sends a direct message after a comment, and Amara prepares a message to a client who is quieter than usual. In the morning Noa's briefing is ready: 2 things need you, the rest is handled. By day Elena sends a birthday message, Ravi proposes a calorie change after a weight entry, and Amara rates a check-in and drafts the reply. Whether something runs by itself or waits for you is set by your rules.
Included in every plan: Noa's briefing and Amara's check-in analysis. Leo, Ravi and Elena join with an AI plan, Kenji with Marketing & Growth. AI Pro and AI Max add capacity, and you can talk to Noa by voice.
Try your teamYou stay the boss.
Your team prepares. You decide what it may do alone, for the whole team or per client.
Your AI team's settings, shown by example: one preset for the whole team, each agent on its own switch, every job with three answers, topics with your stance, your own rules per client and time window, standing prohibitions, house rules in your own words, and quiet hours. Then: how the team learns from your decisions, and the log of every action with the rule that decided.
As broad or as fine as you like.
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One click for the whole team.
Careful, Balanced or Hands off. Change it whenever you want.
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Six agents, one switch each.
Switch off whoever you don't need. The rest keep working.
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21 jobs, three answers.
For every routine: do it and tell me, ask me first, or don't do this.
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19 topics, plus your own.
For each topic: does it come to you, or does the team answer, and with which stance.
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Any rule for any case.
Per area or tool, client, day, time window and channel. With a preview over the last 30 days.
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A no always holds.
A forbid wins over any allow, however specific.
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In your own words.
Plain sentences every agent reads before acting. For the team, one agent or a group of clients.
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Quiet when and for whom you like.
During your quiet hours everything asks you first. Some clients the team leaves alone entirely.
145 things your team can do for you. For each one you decide: yes, ask me or no.
- Request check-in
- Review check-in
- Send message
- Send reminder
- Send questionnaire
- Reschedule workout
- Swap exercise
- Lighter session
- Update load
- Apply deload
- Assign program
- Extend program
- Pause program
- Adjust macro target
- Create recipe
- Log measurement
- Create goal
- Schedule call
- Reschedule event
- Start holiday
- Draft invoice
- Add client
- Create task
- Create note
- and 121 more
Also yours to set: when your briefing arrives, which channel reaches you for what, how many messages a day, and whether replies go out as you or as the agent.
And it learns from you.
From everything you approve, change and discard. And you see what it knows about you.
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It writes the way you write.
Elena reads your own messages and matches every draft to them.
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It remembers what you decide.
Sent unchanged, adjusted or discarded: every answer of yours counts.
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It asks whether it got you right.
What your team notices, it puts to you. Your answer decides whether it keeps acting on it.
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More freedom only comes from you.
Only once your team has earned it does it offer to take something over. Switching it on is always your call.
And everything is on the record.
Every action your team takes, and the rule behind it. Most of them can be undone.
- Money, access and deleting always ask you first.
- Database, login and files are hosted in Zurich.
- Nothing from your clients is stored on AI servers.
Your team. Your rules.
Try your teamToday's results. Tomorrow's clients.
Website, e-mail and success stories come with every plan.
Three steps in STRENUO: a client's results become a success story, posted to Instagram, Facebook and LinkedIn. A visitor finds the coach's website on the coach's own domain and fills in the form. The enquiry lands in the coach's inbox with the form answers beside it, one click from becoming a client.
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Results become posts
Success stories from your clients' real data, as carousel, story or post.
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Visitors find your website
Nine designs, edited right on the page. Bring your own domain or buy one through us.
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Enquiries land in your inbox
Your own address on your domain, each email with the sender's form answers.
Anna Coaching Lisa
New clients, without being glued to your phone.
From strategy to ads: Kenji plans, writes, posts and reads your numbers. You just approve.
How Kenji works with Marketing & Growth. In the middle, Anna's post on a phone, with comments saying “START”. Around it, eight jobs: planning content, writing in her voice, using her design, posting by itself, turning a comment into a DM, collecting enquiries, reading the numbers and creating ads.
Plans your content
Tell him once what you post about and when. Kenji plans your weeks from that.
- Up to six weeks at onceA topic for every slot in your weekly schedule.
- Your content pillarsHe suggests the topics you stand for.
- Never the same twiceNo headline comes up twice.
Also includedSix channels Nine languages Ideas at the press of a button
Writes like you
Kenji writes your posts the way you write them. You read, edit and approve.
- Learns your voiceFrom your posts, then from every rating and edit.
- Your fixed words stayHe only writes what you mark for him.
- Every channel in its lengthPost, reel, story and carousel.
Also includedRewrite with one sentence Own text per channel
Uses your design
You design your template once. Kenji fills only the text boxes you give him.
- Your look staysHe never changes photo, colours, logo or font.
- Fixed or Kenji's textPer text box, with your character limit.
- Five formatsFrom square and story to widescreen.
Also includedSeven fonts A template per weekday
Posts by itself
Approved posts go out at the planned time. Nothing to copy, nothing to remember.
- Straight to your accountsInstagram, Facebook and LinkedIn.
- Nothing without youEvery post waits for your approval.
- The numbers come in by themselvesReach, likes and comments, every hour.
Also includedYour first comment is posted with it Kenji's hashtags at the end of the caption
From comment to DM
Anyone who comments your keyword gets your message right away. On Instagram and Facebook.
- One keyword is enoughAs a comment, a story reply or a DM.
- Your message, your formWith up to three buttons and a PDF.
- Kenji switches it onFor every new post, keyword in the text.
Also includedReplies under the comment too, e.g. “Just sent you a DM!”
Collects enquiries
Every enquiry lands in your list, with where it came from. Kenji writes the first e-mails.
- You see where it came fromYour form, or Instagram and Facebook by DM.
- Four follow-up e-mailsReply, tip, social proof, next step.
- Four stagesNew, contacted, invited, converted.
Also includedYour e-mail structure, word for word
Reads your numbers
See which post brings enquiries. Kenji tells you what works for you.
- From post to clientReach, comments, DMs, leads, converted.
- What works for youBest channel, post type and best time.
- Up to date every hourFor 30 days, 90 days or all posts.
Also includedNumbers per post Median engagement
Creates ads
Kenji turns your posts into ads. Only you can start one.
- Any published postKenji suggests the ones that already brought enquiries.
- An ad from one sentenceGoal, text, pictures, area and budget.
- You see the ceilingThe button shows the most it can cost.
Also includedSix goals Monthly limit Fitness ad rules checked
Marketing & Growth is an add-on for any plan. You pay for ads on Instagram and Facebook directly there, from your own ad account, and STRENUO earns nothing from them.
Several coaches. One organization.
Two coaches are included. Add more seats any time.
Six things an organization can do in STRENUO, as six small sketches: invite coaches, set permissions per role and area, assign clients to one coach or several, see every coach in numbers, decide in a handover which clients stay, and give every coach their own AI team.
Invite coaches
Invite coaches by e-mail or set up their account yourself. Two are included.
- The role comes with itCoach or admin, with that role's rights.
- Invitations that expireThe owner or an admin picks how long the link lasts: 1, 3, 7, 14 or 30 days.
- Seats at a glanceIncluded and extra seats at a glance.
Also includedTransfer ownership Remove members
Set permissions
Decide what coaches and admins may do in each area.
- Seven areasFrom clients and programs to billing.
- Five levelsFrom no access to everything, including delete.
- Exceptions per personAnd you see what changes before it applies.
Also includedEdit the team profile Bill through their own account
Assign clients
Every client has one coach or several. Each coach has their own chat with them.
- One by one or many at onceSelect clients and assign them in one step.
- Who has no coach yetA filter shows everyone who is unassigned.
- Filter by coachOne click shows who someone looks after.
Numbers per coach
Revenue, clients, risk and reply time, for the whole team and for every coach.
- Four numbers for the teamRevenue, clients, risk and reply time.
- One row per coachAdherence, open check-ins, appointments and more.
- What needs attentionShows at the top as soon as something is open.
Also includedSortable by every column
Settle handovers
When a coach leaves, you decide together which clients stay and which go with them.
- Nothing happens aloneIt completes only when both sides agree.
- Decided per clientStays or goes with them, and how plans end.
- There until the endThe coach keeps full access until then.
AI team per coach
One AI package covers the whole organization. Every coach sets up their own team.
- One package for allAI and marketing cover every seat.
- Own rulesEach coach decides what the team may do alone.
- Whatever the roleEvery coach has the AI team, coach or admin.
From the field
Don't take our word for it.
As a premium personal trainer, STRENUO is the state-of-the-art coaching app for me. With my 26 years of experience I can say in good conscience that it is by far the best all-in-one solution on the market. The simple workflow and the built-in AI in particular are unique.
Benny Braun
Premium Personal Trainer & STRENUO partner
Pay per active client. Get paid back in hours.
Drag the slider and you see both sides of it: what it costs, and what it hands back.
Active clients
Monthly billing, 50% off while the beta runs.
Prices in CHF
20
What you pay
CHF 239.00
CHF 119.50
/mo
CHF 6.00 per active client / month
Add to your setup:
AI Team
CHF 49.00
CHF 24.50
Marketing & Growth
CHF 39.00
CHF 19.50
All features, the client app, your website and e-mail included. Cancel monthly.
What you get back
15.5
hours a month
estimatedof admin lifted off your plate, every month How this is calculated 20 clients × 47 min saved per client per month = 15.5 hours. The 47 minutes and CHF 250 are assumptions. We never count more than about 35 hours a month. Run it with your own numbers.
Admin grows faster than your client list: at 30 clients each one costs you more time than at 10, because you are rebuilding context you used to hold in your head. That is the part your team takes over, and along the way it finds the client who would otherwise have quietly disappeared.
Switch on the AI Team and these hours come back to you.
Active client: any account active and not archived at any point during the billing period. At least one client is billed.
For organizations: Two coaches are included. Each additional coach seat: CHF 19.00 CHF 9.50/mo
Beta pricing runs until public launch, announced 30 days ahead.
Need help?
Frequently asked questions
Quick answers to the questions coaches actually ask before switching.
AI & your coaching
Does AI make my coaching less personal?
No, the opposite. The team takes over the routine: reading check-ins, preparing replies, reminders, tasks and notes. It writes in your tone and learns from every correction. That leaves you more time for what only you can do: looking after your clients personally.
Which AI comes with which plan?
Every plan has Noa's morning briefing, Amara's check-in analysis and ten chat messages a day. With an AI package, the whole team works for you: Noa, Amara, Ravi, Leo and Elena. AI Starter, AI Pro and AI Max differ only in capacity, not in quality. Kenji, your marketing coach, comes only with Marketing & Growth, an add-on for any plan.
Do I have to use the AI?
No. Programs, check-ins, messages, billing and the client app all work without it. You switch each agent on or off on its own.
Getting started
How much work is getting started?
About fifteen minutes. The guided setup walks you through clients, programs and billing. If you get stuck, you write to the founder directly, not to a ticket queue.
How painful is switching from my current tool?
Hardly, because we do most of it. Send us your current setup and we set up your clients, programs, templates, forms and billing for you. You can also import programs and nutrition plans yourself, from a PDF, a photo or text.
Will my clients actually use the app?
They get everything in one app for iOS and Android: training, nutrition, check-ins, messages, appointments and invoices. No PDF attachments, no WhatsApp chaos. The client app is included in every plan.
Can I work with several coaches?
Yes. Two coaches are included in the plan: you and one more coach. From the third coach on, you add each further seat. You set roles and permissions, assign clients to one coach or several, and the AI package and marketing cover everyone.
Pricing
What does it really cost?
You pay per active client per month, and the more clients you coach, the less you pay per client. There is no base fee: with 5 clients you pay for 5, and for at least one. On top comes only what you choose: an AI package, Marketing & Growth and extra seats from the third coach. You'll find all prices above. You pay for ads on Instagram and Facebook directly there, from your own ad account. STRENUO earns nothing from them.
Are the website and e-mail included?
Yes. Your website with nine designs and your mailbox are in every plan, and you shape them yourself. With Marketing & Growth, Kenji writes your website's text, rebuilds pages from your own words and writes the follow-up e-mails to new enquiries. Replies in your mailbox are drafted by Elena, with any AI package. Only the domain costs extra, once a year, depending on the domain.
How does the trial work?
14 days with the whole platform. You add a card, nothing is charged until the trial ends, and if you cancel before, you pay nothing.
What happens when the beta ends?
During the beta you pay 50% less, billed monthly. The discount ends with the beta, then regular prices apply. We announce that 30 days ahead. From then on you can also pay yearly, with two months free.
Is Marketing & Growth worth it for me?
The add-on usually costs less than a single client pays you in a month. Kenji plans and writes your posts, turns comments into enquiries and suggests ads. If he brings you one extra client, it has already paid for itself.
Beta & data
Can I trust a beta with my business?
The platform is in daily use. Beta, for us, means something new arrives every week and you pay half. You cancel monthly and take your data with you at any time.
Is my clients' data safe?
Yes. The database, logins and files are in Zurich, media such as videos in the EU. For the AI, zero data retention applies: nothing from your clients is stored on AI servers, and their content is not used for training. Payment data such as card numbers is handled by Stripe; we don't store it.
Can I take my data with me?
Any time. You download all of your organization's data and all invoices, and export single clients right from their profile. If you delete your account, your data is deleted for good.
Looking for something else? info@thsh.fit
Just coach.
Your team handles the rest.
Hand off the busywork and start at half price while the beta lasts. Set up in fifteen minutes.
- Nothing goes out without your OK
- Hosted in Zurich
- E-invoicing built inSwiss QR bills and e-invoices
- Support straight from the founder
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